It's not your fault.
It's biology.
Looking for a sustainable weight loss plan in Christchurch, New Zealand? Most programmes fail because they treat weight as a willpower problem. Join our 8-week online group coaching programme and learn the science of sustainable change. No extreme dieting. No shame. Just practical tools that actually work.
Limited to 8-12 people per cohort for maximum support
Tired of fighting a battle you feel you can't win?
If you've struggled with your weight for years, you've probably been told to "just eat less and move more." You've tried the diets, felt the guilt when they didn't stick, and wondered why you lack willpower.
The Willpower Myth
You've been told weight loss is just about discipline. But when you fight your biology with sheer willpower, biology always wins eventually.
The Diet Cycle
Extreme diets give quick results but are impossible to sustain. They leave you hungry, frustrated, and right back where you started.
Information Overload
Conflicting advice about what to eat, when to eat, and how to exercise leaves you paralyzed and unsure of what actually works.
The Science of Sustainable Change
It's a Biological Response
When you lose weight, a hormone called ghrelin increases. Increased hunger is a biological survival response, not a lack of willpower.
Behaviour Over Diet
Research shows behavioural modification approaches are significantly more effective than diet-only approaches for long-term weight control.
The Group is the Intervention
People with higher social support are substantially more successful at managing their weight. You don't have to do this alone.
Everything you need to succeed
An immersive 8-week experience designed to rewire your habits and provide unwavering support.
Live Coaching
Weekly 60-75 min group calls. Recorded so you never miss a session.
Video Course
16-lesson portal covering biology, habits, and tools for lasting change.
Private Community
24/7 access to your cohort for accountability and support between sessions.
Resources
Comprehensive downloadable handbook and workbook to guide your journey.
The 8-Week Roadmap
A structured, step-by-step approach to understanding your body and changing your behaviour.
Why we struggle
Understanding the food environment, evolutionary biology, and why it's not your fault.
Why we really eat
Deep dive into hunger hormones (ghrelin, leptin) and what 'full' actually means.
How our behaviour is controlled
Unpacking habits, unconscious eating, and how the food industry manipulates us.
What actually works
Why extreme diets fail and how modest, sustainable behaviour change succeeds.
Self-monitoring & analysis
Raising awareness of what's really driving your eating patterns.
Stimulus control & SMART goals
Reducing food cues in your environment and setting goals that stick.
Social support & activity
Building a rich, fulfilling life that is less centred on food.
Long-term success
Problem solving, relapse prevention, and building your personalized long-term plan.
Real Results, Real Support
"Sam is an amazing coach. He is patient, kind, and really gets the bigger picture. He understands that life is busy, and he makes a plan that actually fits into your time and energy. I love that he does regular check-ins; it feels supportive, not pushy, and keeps me on track in a way that’s motivating rather than stressful. What I really appreciate is that he never judges. If I snack more than I planned or miss a workout, he doesn’t make it a “fail”, he just helps me get back on track in a kind, understanding way. He gets the human side of fitness, which makes sticking to the plan so much easier. On top of that, Sam builds a real connection. He’s more like a friend cheering you on than just a coach. He genuinely wants you to succeed, and the results you get with him aren’t just quick fixes, they’re long-term and sustainable. I feel supported, motivated, and understood every step of the way."
"I love using this app as it records my previous weights and reps and tracks my increased for me allowing me to come to the gym with the essentials rather than an old notebook and pen. It's a great way to track your body weight and see how it fluctuates and you're able to see where you may have dipped or gone up and think of what you may have done differently those few days. The workouts are also all well crafted and I feel I've made huge amounts of progress simply because of the optimisation in the workouts going from big compound lifts to smaller muscle groups, I don't feel like anything is neglected or given any extra attention. Overall an absolutely excellent app that I happily recommend to others who want to take their fitness journey to the next level."
Who would you recommend Sam’s coaching to?
"I think anyone, really... he offers quite a range, and the more that I learnt from him, the more helpful it was to learn other things, too."
What had changed for you?
"Mainly the understanding of what to eat and when to sort of eat it, and just the motivation to actually get up and go... that was a big part for me."
What were you struggling with most?
"I was mainly struggling with food and a bit of weight, and not knowing movements, or how to do things properly... Sam was a big help in all these areas."
Choose Your Path
Select the level of support that fits your needs. Spaces in the group programme are strictly limited.
Course Only
Self-paced learning
- Full access to 16-lesson video course
- Downloadable handbook & workbook
- No live group coaching sessions
- No private community access
Core Programme
8-week group coaching
Payment plan: 3 x $120
- 8 weekly live group coaching calls
- Private community access
- Full access to 16-lesson video course
- All session recordings
- Downloadable handbook & workbook
1-1 Coaching
Weight Management
Minimum 3 months
- Weekly 45-60min in person / video calls
- Access to SHF App
- Full access to 16-lesson video course
Frequently Asked Questions
Ready to break the cycle?
Stop fighting your biology. Join a supportive community and learn the science of sustainable weight management. Cohort sizes are strictly limited to 8-12 people to ensure you get the support you need.
Next cohort starts the first week of June 2026. Payment plans available.